A little more than a month after signing up Ford to its Supercharger network and North American Charging Standard EV charging technology, Tesla’s system is on the fast track to become the standard for North American EV charging networks.
Volvo Cars is the latest rival automaker to sign on with the Tesla supercharger network and NACS plug and connector standard. Washington state and Texas have mandated the use of Tesla connectors if charging network operators want to participate in state subsidy programs.
J.D. Power in a forthcoming study says “when it comes to reliability, no other provider is even close to Tesla. Through the first quarter of this year, 21.6% of EV drivers visiting non-Telsa public charging stations were unable to charge their vehicle. Among Tesla drivers using the Tesla Supercharger network, that number falls to just 3.9%.”
The full benefit to Tesla of having rivals send customers to charge vehicles at its SuperCharger network, and adopt its hardware standard, will only become clear with time.
But Elon Musk’s decision to build a proprietary charging network at great cost, rather than wait for someone else to do the job, looks like a big win heading into Tesla’s second quarter delivery report and subsequent investor call next month.
Here’s a list of the automakers and charging equipment companies that have signed on to the Tesla NACS connector standard. With manufacturers representing 70% or so of U.S. EV sales now on board the Tesla NACS, attention turns to the holdouts, including the big European, Japanese and South Korean automakers competing in the North American market.
Stellantis said it will launch a new charging business unit to relieve charging anxiety (the successor to “range anxiety” as a reason for mainstream consumers to avoid EVs.) But Stellantis said it is still considering whether to join the Tesla charging ecosystem.
Another win for Tesla this week: S&P Global Mobility said more than two-thirds of Tesla owners who buy a new vehicle buy another Tesla. That’s a loyalty rate well above industry averages. Among the brands losing the most customers to Tesla, according to S&P’s Tom Libby: Honda and Toyota. (A link to the full S&P Global Mobility loyalty presentation is here.)
That said, Tesla has an escalating fight on its hands in China. The good news for Musk: Tesla sales in China appear to have hit a new record during the second quarter, Reuters reported Wednesday.
However, the Chinese EV market overall grew faster than Tesla, and Tesla’s share of the Chinese EV market will likely shrink to 13.7% from 16% in Q1, according to Merchants Bank International Securities.