Greetings from London!
There’s lots to cover today – shock, horror – but before we delve into other items of auto industry news it’s worth pausing to focus on the biggest stories of the last week: European Union’s tariffs on Chinese EVs and Elon Musk’s renewed pay package.
The EU’s decision to slap tariffs of up to 38.1% on electric vehicles made by Chinese automakers comes despite opposition from Europe’s carmakers (above all the Germans) who fear retribution and whose own Chinese-made cars will also take a hit.
Chinese automakers are also expected to find workarounds, either through absorbing the extra cost or building their own car factories in Europe.
Beyond a tit-for-tat probe in China on imported EU pork products launched this week and the possibility of a broader trade war, it remains to be seen whether tariffs will have any impact and who will blink first as the disputes mount.
In what seemed a foregone conclusion, Tesla’s Musk won his battle to have his 2018 pay package approved, aided by his army of small shareholders – not to be confused with Scotland’s Tartan Army – and a last-minute change of heart by Vanguard.
Tesla has already kicked off the fight to restore the pay package that was voided by a judge in Delaware earlier this year.
Investors hope the vote to approve the $56 billion pay package will refocus Musk’s mind on Tesla.
As well they might.
Musk has been promising big things like robotaxis. But Tesla has more immediate bread-and-butter issues to tackle.
The automaker has a small lineup of aging EVs that needs renewal even as fast-moving Chinese brands develop and deploy electric cars fast.
Above all, Tesla needs to move more of its EVs as global demand has slowed.
Which brings us to today’s Auto File…