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Google is again delaying its plan to phase out third-party cookies in Chrome. For those keeping track, the company first unveiled its Privacy Sandbox initiative in 2019 and said implementation would begin in 2022. However, following scrutiny from the United Kingdom’s Competition and Markets Authority (CMA) and the US Department of Justice, Google delayed the phaseout to mid-2023 last year. On Wednesday, the company announced a further delay and said it won’t end support for third-party cookies before the second half of 2024.
“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” said Anthony Chavez, Google’s vice president of Privacy Sandbox. “This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions.”
Under its current timeline, Google will expand the availability of its Privacy Sandbox trial to “millions of users globally” by early next month. The company then plans to gradually roll out the test to more individuals throughout 2022 and 2023. It hopes to officially launch the Privacy Sandbox APIs by the third quarter of 2023. “This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting,” said Chavez.
Google’s replacement for third-party cookies was initially known as Federated Learning of Cohorts or FLoC. At the start of the year, the company announced a new approach called Topics. As the name suggests, the API will track your interests. Initially, Google plans to categorize the websites you visit based on one of 300 topics. When you visit a website that supports the API, Chrome will share three random topics you’re interested in. The site’s publisher can then further share that information with their advertising partners to decide what ads to show you. In theory, that should create a more private browsing experience.
The Government is working towards scrapping the controversial cashless welfare card scheme with 17,000 set to be impacted by the changes. This is what you need to know.
Wall Street's main indexes have all tumbled to close well down as rattled investors continued to reposition themselves amid fears the US Federal Reserve's hawkish rate policy will help tip the country's economy into recession.The Dow narrowly avoided ending more than 20 per cent lower than its January 4 record all-time closing peak of 36,799.
What would have been Australia's biggest business deal of the year is officially dead, after being on shaky ground for awhile.A consortium led by US private equity group Kohlberg Kravis Roberts had offered $20 billion for Ramsay Health Care, Australia's largest private hospital chain.
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Only serious buyers will be allowed to view the Sydney mansion with a deposit of $10,000 needed just to step inside. Here’s a sneak preview.
The local market is expected to take another blow this morning after Wall Street fell even further on its Friday session. This is your Monday morning wrap.