The current macroeconomic conditions are volatile and companies have seen leadership changes and job cuts over the past few months. While the term “Great Resignation” was the talk of the town previously, “quiet quitting” drew some attention among companies. Work-life balance and well-being have also become important focal points for businesses these days in addition to issues such as ESG and DEI.
According to Robert Walters, 90% of Malaysians feel motivated to go above and beyond when the employer’s mission, values, and vision aligns with their own. Slightly more than half (54%) also believe it is more important than ever for leaders to speak out about social, environmental, and political issues.
With marketing being a rather people-centric industry, there have also been people movements that caught our readers’ attention. Here are the top five job changes in Malaysia that had readers clicking.
1. Sagar Paranjpe joins Bonsey Jaden Malaysia
Sagar Paranjpe made waves this year when he joined Bonsey Jaden as MD overseeing the Malaysia market. He was previously with Malaysia Airlines as head of brand, strategy, and creative.
When asked about his vision for the team, Paranjpe told A+M previously that he wanted to focus on the immediate need of the hour. “What I do know is that mass resignations and brain drain have hit the industry quite badly, and having been a client for four years now, I know that clients are looking for stability in their agency partners,” he explained. Before Bonsey Jaden, Paranjpe previously spent four years with Malaysia’s national carrier.
2. POS Malaysia hires Rachel Chew
Rachel Chew joined POS Malaysia as head of digital marketing leaving her post as senior manager of B2B marketing at Green Packet. She also has experience in the adland, having worked at Naga DDB Tribal for eight years, last helming the role of brand integration director, as well as Publicis and JWT.
On her LinkedIn, Chew describes herself as someone who values collaboration, teamwork and the growth of each member as well as progressive thinking. She has experience working with brands from various categories, from finance and banking to FMCG, F&B, health and fitness, as well as pharmaceutical.
3. Schrene Goh exits Lazada Malaysia
Schrene Goh, who joined Lazada Malaysia as CMO in January, has stepped down. She reported to co-founder Magnus Ekbom who also left his role earlier this year. Goh was previously the executive vice president of marketing at POS Malaysia, where she was credited with bringing change in brand refresh across all touch points and transforming the traditional marketing into digital and mobile-first, making the brand relevant to today’s demand.
4. Loob Holdings names Ng Yau Chuan marketing and digital chief
Tealive’s parent company, Loob Holding, made headlines when it named Ng Yau Chuan its chief marketing and digital officer this year. The former Google FMCG industry manager now spearheads the group’s transformation towards being the top omni-channel beverage operator in Southeast Asia. O
ther roles Ng has helmed at Google include communications and public affairs manager and industry analyst. He also worked at Meta as a client partner in 2016. According to Loob, Ng has helped drive the digital transformation agenda in various verticals across F&B, tech, and telco.
5. Michele Mattotti joins airasia super app as first CMO
Airasia super app appointed Michele Mattotti to the newly created role of CMO to streamline all marketing efforts across the region. Mattotti told A+M that AirAsia has always been one of the companies he has the utmost professional respect for and a strong personal emotional attachment.
“In my eyes, it has never been second in innovation to any other company, not only in ASEAN but also in the world. With innovation at heart, it has the ability to positively impact the life of millions of people, especially with the wide array of new verticals,” he added.
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