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SINCE 1819
SINCE 1819
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Cambridge Consultants (CC), in “a significant moment in our story”, has launched “a brand vision, purpose and visual identity that captures the true vibrancy of CC”.
CEO Eric Wilkinson says the new brand reflects the company’s 62-year heritage and also introduces a bold vision statement – “We believe in a future unconstrained by current thinking” – along with a new company logo and visual identity. The new brand has been designed to reflect the company’s innovative service offering and to align with the Capgemini Group’s broader mission to leverage technology to “get the future you want” – a future that is inclusive and sustainable. He said the rebrand “signifies an important next step in Cambridge Consultants’ future”.
He added: “We’ve spent the last six decades helping some of the world’s biggest brands and most ambitious start-ups to realise their technology aspirations through innovation, and we intend to continue delivering on this promise within the Capgemini Group.
“Our new brand not only reflects our heritage and our proven expertise but also brings to life the exciting work we do. This year we have a real focus on recruitment to grow our business.
“I have no doubt that our new brand will help us to attract the very best talent to meet the increased demand for our services.”
Based in Cambridge, with additional offices in the US, Singapore, and Japan, Cambridge Consultants comprises more than 800 engineers, scientists, designers, and consultants. Together they develop breakthrough products, create and license intellectual property, and provide business consulting on technology-critical issues for clients worldwide.
In 2020, Cambridge Consultants’ parent company, Altran, was acquired by Capgemini.
Cambridge Consultants then joined Capgemini Invent, the digital innovation, design and transformation brand of the Capgemini Group. As a result, Cambridge Consultants now has the backing of one of the world’s leading technology consultancy firms with 325,000 team members in more than 50 countries.
Cyril Garcia, CEO of Capgemini Invent and Capgemini Group executive board member, said: “Cambridge Consultants is a leading example of the culture of breakthrough innovation within Capgemini Invent.
“As Cambridge Consultants goes from strength-to-strength as part of the Capgemini family, this inspiring new visual identity signals their commitment to creativity and new thinking around business challenges.
“We will continue to expand our end-to-end Intelligent Industry offerings, and explore opportunities in growth areas such as biotech, AI, and quantum technology.
“Cambridge Consultants will play a key part in shaping this thinking.”
Through the addition of its breakthrough physical, digital, and biological capabilities, Cambridge Consultants unlocks new levels of innovation. Recent examples of its world-first innovations include inventing an airborne antenna system for Stratospheric Platforms Limited (SPL) to deliver affordable superfast 5G connectivity from a fleet of zero-emission aircraft, and developing a ground-breaking sensing technology to power next-generation Covid-19 self-testing kits for digital diagnostic manufacturer, Ellume.