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Insider’s 25 Rising Stars of 2022 talk about…
The managing directors of a Hull-based performance marketing business have completed a buyout.
Performance marketing agency Summit and technology brand Productcaster have been bought by managing directors Ryan Thomas and Martin Corcoran.
Corcoran, who joined the business in 2015, and Thomas, who joined in 2017, acquired Summit from TCC Global after co-operating in a management buyout, taking 100 per cent control of the business.
Corcoran, who has become chief executive at the business, said: “We were always interested in buying Summit and know with certainty we have purchased a business with great people, products and clients.
“We are lucky to count Three Mobile, Joules, H Samuel, Ikea, The Range, Levi's, Ann Summers and many more amongst our corner-stone clients and we are in no doubt other agencies in this space would be lucky to have such a strong track record in performance marketing and such prestigious client list.
“The business has clear positioning and heritage within online marketing and ecommerce as well as being highly differentiated through its proprietary Productcaster technology, which leads the European comparison-shopping service market garnering 200 million clicks on Google every month.”
Summit has recently taken on 20 new staff with another 20 hires expected before the end of the year. It has also signed a long-term lease on space at the C4DI complex.
Thomas, now Summit's chairman, added: “We recognised we were about to go on a big growth curve more than 12 months ago so put in train a plan to invest in our team, drive our culture and develop our own talent. We're seeing the fruits of this investment into people, enabling us to delight existing clients as well as win and onboard fantastic new brands such as Dr Oetker and Cult Beauty.
“Our ambition is to turn Summit into a true northern powerhouse agency and bring jobs, prosperity, and some glory to the city of Hull and the surrounding Yorkshire region.”
No advisers were named in relation to the transaction.
Summit /
Stephen Farrell, Senior Digital Staff Writer
T: 0844 980 0183
E: stephen.farrell@newsco.com
Andy Slim, Managing Director, North
T: 0113 220 4411
E: andrew.slim@newsco.com
T: 0161 907 9711
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