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To cater for the growing number of people who wish to drink cold coffee at home, Nescafé is launching Ice Roast, the brand’s first ever soluble coffee designed especially for consumption with cold water or milk, over ice.
Today, 15% of coffee in the world is drunk cold, with the majority of this consumed by younger people, especially Generation Z. In line with this trend, there is rising demand for products that allow people to recreate café-style cold coffee experiences in the home.
Nescafé Ice Roast is launching in China this month, with Mexico to follow. Working closely with Nestlé’s coffee business and its markets – experts at Nestlé’s coffee R&D center in Orbe Switzerland, crafted this breakthrough innovation from bean to cup.
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