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Nestlé will be the first food and beverage company to pilot Airbus’s new Pléiades Neo satellites in the monitoring of its reforestation efforts. Nestlé will use the very high-resolution images from this cutting-edge technology to help ensure that the trees it has planted in sourcing regions continue to thrive over the long term. This approach will help Nestlé demonstrate the amount of carbon it is removing from the atmosphere through its Global Reforestation Program, a key pillar of its 2050 net zero emissions ambition.
Magdi Batato, Nestlé’s Executive Vice-President and Head of Operations said: “Forests are often called Nature Based Solutions because we use nature as a solution to help reduce our emissions. Growing trees close to our sourcing locations is an essential part of our climate roadmap alongside decarbonizing our operations and supply chain. Through our Global Reforestation Program, we aim to plant and grow 200 million trees in our supply chains and sourcing landscapes by 2030. Our goal is to remove 2 million tonnes of CO2e through these projects.”
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