The chief executive’s move comes after he also increased his holdings towards the end of 2021
The billionaire founder of online bathroom retailer Victorian Plumbing has invested a further six-figure sum in the business.
Mark Radcliffe, who is already the largest shareholder in the Merseyside-headquartered firm, has upped his stake to 46.78% after purchasing 700,000 ordinary shares for a total of £354,200.
The chief executive's move comes after he also increased his holdings towards the end of 2021.
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Mr Radcliffe is by the biggest single shareholder in the company, with Neil Radcliffe second with a stake of 9.1%.
Other mayor shareholders include Kayne Anderson Rudnick, JPMorgan Asset Management and Paradice Investment Management.
Mr Radcliffe started Victorian Plumbing from his parents’ shed in 2000.
He was the UK’s first eBay millionaire at 30 after founding First2save, a mobile phone accessories business.
The company completed the largest ever IPO on the London Stock Exchange's Alternative Investment Market in June 2021.