24-year-old’s side hustle brings in $9,000/mo — and only takes 8 hours a week
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Morgan Eckroth started her TikTok account, MorganDrinksCoffee, as a social media marketing experiment in 2019. Now she has More than 6 million followers, brings in up to $9,000 a month and only spends eight hours a week creating content.
Eckroth, 24, films herself reenacting coffee shop interactions and recreating orders, from intricate latte art to espresso shots. She then posts the videos on Instagram, TikTok and YouTube, garnering millions of views.
Her revenue comes from ads, branding deals and merchandise sales — and the gig is far more lucrative than her full-time job as a marketing strategist, she says.
The best part? Eckroth’s side hustle is replicable, but it takes some mental toughness, she says.
“It’s very easy to lose yourself, your voice, if you’re just online and posting what everyone else is,” Eckroth says. “I think you need to have a thesis for why you’re making content. It’s great if that’s ‘I want to sell more of my product.’ For me, I want to translate the coffee experience online.”
By laying out a plan, you’re able to hold yourself accountable for the goals you’ve set, she says.
“Having that written out for yourself is really helpful, because then you can align every video against that thesis,” she says. “I always ask myself, ‘Am I accomplishing what I set out to on here?’”
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Get Ahead: Harvard-trained psychologist shares 3 signs you’re addicted to stress
Stress can have debilitating effects on your mental and physical health — and it can be highly addictive.
That’s because stress releases dopamine, a “feel good” chemical that encourages repeat behaviors by activating the reward center in your brain, according to Heidi Hanna, an integrative neuroscientist.
This can result in a natural high by activating the arousal and attention centers in your nervous system, which, if prolonged, can be “as addictive as drugs,” she warns. Here are three common signs of stress addiction:
1. You avoid rest and relaxation
2. You find yourself constantly checking your phone
3. You say “yes” to everything
It’s important to note that these could also be signs of a toxic workplace that expects you to overexert yourself. In that case, you should feel empowered to set boundaries and distance yourself from work-related stress however you can.
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Millennial Money: Living on $133K in New York City at age 22
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Gabriella Carter, 22, lives debt-free in New York City after winning $2 million in scholarships to go to Princeton. Carter is the founder of Growing with Gabby, a business that helps students secure scholarships for college. Last year, she made just over $87,000.
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Ivy League expert: Brainstorming doesn’t work — try this instead
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Brainstorming is a popular way of coming up with new ideas. Just because it’s well known, however, doesn’t mean it’s the most effective, according to a Columbia professor.
Sheena Iyengar, author of “Think Bigger: How to Innovate,” discovered while she was teaching her classes that brainstorming “doesn’t deliver.”
“I began to see up close that brainstorming wasn’t working,” Iyengar says. ”[My students] would generate so many ideas and feel really proud of themselves. And yet, when I would ask [them], ‘So what idea on your list do you think is worth pursuing?’ that’s where things started to fall apart.”
Instead of coming up with ideas as a group, which can cause anxiety, Iyengar recommends an independent thought exercise.
1. Write your ideas on a piece of paper, detailing what the problem is and why each solution could possibly fix it.
2. Say what you’ve written out loud. Our ideas can seem great in our head, but turn out to be a lot more “vague” when we vocalize them.
3. Trust your own judgment.
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