Every Tesla quarterly financial report is an event. Wednesday’s edition will be watched especially closely considering the recent downdraft in the overall EV market.
Investors will be hanging on Elon Musk’s every word about demand, future sales growth targets and profit margins. The timing for the launch of the long-awaited “$25,000 Tesla” Model 2 lineup – the next driver for volume growth – is the No. 1 question on Tesla’s IR site ahead of the Wednesday’s call.
Keep in mind that investors consider Tesla one of the “Magnificent Seven” tech stocks driving the market to new records, not a lowly Detroit auto stock. That’s why Musk’s threats to shift artificial intelligence projects out of Tesla unless he gets a bigger stake in the company get attention.
Tesla is expected to make a profit selling EVs, unlike most legacy automakers and rival EV startups. Analysts expect Tesla’s gross profit margins edged up in Q4 to 17.7%. However, that’s roughly 40% below the pre-price war peaks of 2022 and 7.4 points below a year ago.
That difference applied to a $50,000 Model Y amounts to $3,700 a vehicle less flowing into the cash drawer.
Once upon a time, Elon Musk could promise 50% annual growth and wave away questions about demand. Not anymore.
Tesla has slashed prices for its best-selling Model Y in the United States, Europe and China. BYD took the lead in global EV sales during the fourth quarter. Volkswagen is challenging for the EV market lead in Europe.
The growth in consumer demand for EVs of all kinds appears to be slowing down – certainly for legacy automakers. EV sales in Germany slumped after the government cut subsidies – a fresh reminder that many mass market consumers aren’t willing to pay a premium to go electric.
Amid all this, Tesla is acting more like a traditional automaker – discounting to spur demand, pausing assembly lines and struggling with supply chain snafus. Company operatives are taking the Cybertruck on a multi-city tour of China – no more relying on the wedge-shaped, stainless steel pickup to sell itself.