MarTech Series – Marketing Technology Insights
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it has signed a strategic agreement with Bank of Suzhou (002966.SZ) to help optimize digital transformation with its intelligent push notification solution JPush.
On the path to building China into a great modern socialist country, the banking industry is facing a complex and changing environment with both opportunities and challenges. Digital transformation has become a must for traditional banks to reshape and upgrade development with technology empowerment. Accordingly, Bank of Suzhou has made full digital transformation a strategic priority and has set goals and developed concrete plans to achieve it.
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JPush helps banks optimize customer engagement with efficient and stable messaging solutions.
With years of experience in the financial market, Bank of Suzhou has served a varied and extensive customer base with diverse services and made great progress across a variety of financial areas including consumer finance, inclusive finance, and green finance. In order to ensure timely and accurate push notifications for different customer groups, the bank requires a multi-channel, high-speed, and large-capacity messaging platform. JPush provides a one-stop messaging solution to comprehensively address this.
JPush fully supports various operating systems including Android, iOS, HarmonyOS, QuickApp and WinPhone, and is compatible with JPush channels, APNs (Apple Push Notification service), FCM (Firebase Cloud Messaging) and the system-level push messaging channels of various mobile brands such as Huawei, Xiaomi, OPPO, VIVO, Meizu and ASUS. In addition, JPush rapidly integrates SDK notifications in 3 minutes and delivers notifications within milliseconds. Based on its architecture proven to be able to support tens of billions of daily visits, JPush ensures stable push notification services to meet the bank’s messaging needs of its huge customer base.
Bank of Suzhou has established a complete network security system and put forward higher standards and stricter requirements to address information security management issues in the process of digital transformation. JPush undertook six major tests during its development phase, including tests for no-load traffic, no-load power consumption, online reliability, concurrency capability, service stability, and network robustness, and has been proven for its leading position in information security, and its efficient and stable push messaging capability.
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JPush help banks build intelligent operating systems with refined marketing capabilities.
In the mobile era, the explosive growth of customers’ personalized needs is profoundly affecting the way that banks engage with their customers. Banks are changing from a linear growth model that relies on expanding outlets and manpower to a multiplier growth model empowered by technology. Given this trend, technology-driven refined marketing becomes an overwhelming option for banks to improve operational quality and efficiency in different business scenarios.
With its efficient and convenient messaging solutions, JPush helps banks increase efficiency in unleashing customer value, and pursue long-term customer relationships instead of short-term deals, so as to implement a full-range digital transformation step-by-step.
Going forward, Aurora Mobile will continue to be committed to empowering banks with its flexible, personalized and efficient technological support to facilitate multi-channel customer engagement and refined marketing and promote digital transformation.
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