Blackpink Member, Rose Named As New Face Of Sulwhasoo - GlobalCosmeticsNews - Free Websites, Share News And Posts Publicly

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Posted by Georgina Caldwell | Sep 19, 2022 | Asia & Australasia, Marketing |
THE WHAT? AmorePacific-owned Sulwhasoo has named BlackPink member, Rose as Global Ambassador, according to a report published by Marketing Interactive. The K-pop star will appear in the brand’s #SulwhasooRebloom campaign.
THE DETAILS The campaign is designed to chart Sulwhasoo’s brand journey and identity and centers around two films. The brand is also launching a limited edition First Care Activating Serum inspoired by White Porcelain from the Josseon Dynasty.
THE WHY? Rose told Marketing Interactive, “It is an honour for me to join Sulwhasoo as [its] global ambassador of the products which not only my mom but also [I] have been using for a long time.”
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