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Firm Management
If you have a Google Business Profile – it’s free – this single tip can boost your local listing to the top of the search page rankings on mobile and desktop.
Becky Livingston
Aug. 26, 2022
It might sound too good to be true. But based on experience, this tip works. If you have a Google Business Profile – and if you don’t, you should; it’s free – this single tip can boost your local listing to the top of the search page rankings on mobile and desktop.
What’s the tip? Post information to your Google Business Profile several times a week. That’s it!
How much does it cost to post? It’s free. The only thing you might pay for is staff or a consultant to post, monitor, and measure information for you.
Why post to a Google Business Profile?
While people scramble to get views on other social media platforms, this one is on Google, a right-here-right-now platform. Adding posts to your profile gives them additional information about your firm, services, culture, and more. It’s also a great recruiting tool.
What does a post include?
You can add text (up to 1500 characters, which is great for a story about the brand, testimonial, stats, and more), photos, video, offers, hiring listings, and more. It displays alongside your other profile information and reviews on desktop and mobile devices. There are six post types for all businesses, including:
10 Posting Tips
Here are ten tips to maximize your post’s effectiveness.
Sample Post
Think of pain points clients talk about all the time. Then create a simple post about the pain point, for example:
8 Bookkeeping Tips to Run a Successful Dental Practice – How many are you using?
Learn more [link to your website blog post]
How often should I post?
OneUp writes, “At a minimum, you should be posting on Google My Business once every 7 days. Many businesses post once per day and have seen good results and improved rankings. Google tends to look favorably on businesses that use Google products frequently.”
If you’re using a social media scheduling tool, you can also schedule posts ahead of time. Remember, the most current one will be at the top of the list.
If you don’t have content, Google’s got your back with their Marketing Kit assets, including free stickers, posters, social posts, and more. Enter your firm’s Google Business Profile name (i.e., your firm’s name). It will create items that you can download and use. You can also choose your style and color to stay on brand.
Your Google Business Profile may be an untapped resource to help your firm generate leads, increase brand awareness, and land on page one of Google. Think about those nuggets you already have, e.g., blog, and create a posting schedule today.
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