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The unit of the Korean entertainment giant CJ CGV, however, saw revenue surging 148% to KRW39.2 billion.
Several Hollywood blockbusters and the Vietnamese movie “Em va Trinh” – which depicts the life and career of local artist Trinh Cong Son – helped boost revenue, CGV said, adding that increased consumer spending post-pandemic also contributed to the surge in sales.
In the second quarter, “Doctor Strange in the Multiverse of Madness” fetched VND200 billion ($8.3 million) in all Vietnam theaters, followed by “Em va Trinh”, VND97 billion, and Jurassic World: Dominion, VND75 billion, according to Office Box Vietnam.
CJ CGV entered Vietnam in 2011. It posted a record-high profit of $15.2 million in 2019 before seeing losses in the following two years due to Covid-19 impacts.
By the end of June, it had 82 theaters in 29 localities. It claims to hold a 54 percent market share.
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