(Yicai Global) Oct. 27 — Li Ziqi, China’s most famous YouTuber, is taking her multi-channel network partner to court three months after she stopped uploading her popular Chinese rural life videos.
Li’s company, Sichuan Ziqi Culture Communication, recently filed a lawsuit in China’s Sichuan province against its major shareholder Hangzhou Weinian Brand Management, according to business information platform Tianyancha. No further details have been made public yet.
The 31-year-old’s food and handicraft videos have garnered 16.3 million subscribers on YouTube, the most for any Chinese-language channel on the website, and she has 27.6 million followers on Chinese social media platform Weibo. Her last video was uploaded to YouTube on July 14.
In September, Li’s assistant confirmed via Weibo that Li, whose real name is Li Jiajia, was in dispute with internet celebrity brokerage Weinian, without divulging any other information. During an interview with China Central Television on Oct. 22, Li said she did not want to see her intellectual property over-commercialized.
Li owns 49 percent of Ziqi Culture and Weinian owns the rest, according to Tianyancha. She is the company’s legal representative.
Editors: Dou Shicong, Futura Costaglione
DATE: OCT 27 2021
/ SOURCE: YICAI
source : https://www.yicaiglobal.com/news/chinese-youtube-celebrity-li-ziqi-sues-mcn-partner-weinian-after-three-month-silence