Being a corporate communications professional, I am sometimes asked by friends to help vet their CV, LinkedIn profile or appointment announcement. Last week, a long-time friend joined a new company and forwarded to me a draft of her appointment announcement written by the human resources (HR) department head.
The draft had all the objective facts — her job title, years of experience, and so on — but lacked adjectives that would adequately illustrate her expertise and skill set. So, over WhatsApp texts, I told her to add words like “award-winning veteran” and “an empowering team leader”.
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