Hi tiatira,
In a multichannel, always-on marketing world, where holidays, cards and consumer goods are predominantly bought online, the buyer journey is far from linear!
The same applies in B2B technology purchasing, where vendors work hard to create demand and drive consideration in a competitive marketplace, as well as effectively capturing that demand, across multiple channels and platforms when buyers are in market. This concurrent work creating and capturing demand is a key challenge for marketing and sales teams, but research shows that effective, always on lead-gen can generate 50% more leads at 33% less cost.*
The DCD Approach
As the industry’s most visited site and trusted data center publisher, our demand-generation campaigns deliver the right message to your target buyer at the right time. From our video broadcast library to our best-in-class reports, we don’t just create demand effectively for our partners, but capture it too – driving high-intent leads straight to your inbox for effective sales nurture.
You can explore some of our Q1 Client Reporting suites below:
