The technology firm has revamped its ecommerce platform (shop.samsung.com.pe/), according to Business Samsung Peru President Carlos Jung is focusing a lot on strengthening the user experience.
Meera: Galaxy Z Fold4 and Galaxy Z Flip4: When will these folding cell phones arrive in Peru?
—Samsung’s ecommerce platform upgrade has been announced, what are the main changes?
We are migrating to a global platform for managing Samsung’s online stores. Before that, we used to have a platform for Latin America, whereas in the case of Europe or Asia – especially Korea – it was already a bit more advanced.
“And what good is it going to do?”
A number of changes are focused, above all, to improve the user’s buying experience, which will be much more complete. Whether white line, brown line or cell phones, it will be possible to buy multiple products from all the categories we have on a single platform. Plus, so that customers don’t have to worry about when their product will arrive, they can schedule the day they want to receive it.
—Is innovation due to a change in Peruvian consumer habits?
The pandemic forced people to stay at home, so to buy they had to do it online, and there was no way out because you couldn’t leave the house. This changed the buying habits dramatically. And this is also experienced by us as users, after all, we are. So that experience made it clear to us that online business or infrastructure has grown a lot. And since our mission at Samsung Peru is to offer the best service and products on the market, we have to meet that demand in order to align ourselves with today’s consumption habits.
—Currently, what is the user acceptance of Samsung’s digital channels?
I think Samsung’s online platform so far has been kind of a pilot that we were using locally. Now, after many years of experience, we are trying to develop. With the mentioned changes, we not only want to sell products, but we are more interested in providing a better service. In this sense, for example, we have implemented trade-in, an upgrade program. What does it consist of? You can buy a new mobile phone over your existing device as part of the payment; That is, a discount voucher will be available on the old device. On the other hand, we also have a free installation service for premium or high-volume products that cannot be installed on their own. Simply request it, and our technical service will go to your home to perform the installation, complying with all security protocols. Another very important thing is that we are going to launch cell phone insurance, for example, if the screen of our device gets damaged, we will be able to replace it at a very favorable cost.
—What percentage of online sales currently represent at Samsung?
Well, that number is still not that high, but we are tied to the size of the market.
—again, physical stores remain a strong sales channel for Samsung.
Yes, the traditional stores of our business partners are very important; However, our main difference is the specific service. We are focused on showing that the Samsung brand image is premium.
The digital channels that are being reformed, is this coverage across the country?
Yes, coverage is nationwide.
—and how important is online selling across provinces?
In the case of the Peruvian market, in which the majority of the population is concentrated in Lima, this is clearly very important. But being an online platform, people living in the North, South or East also have access to it. That’s why I believe that the pace of Immers will increase in the provinces as well.
—After all, what are Samsung’s most awaited products?
This second semester we have high-end folding phones, the Galaxy Z Fold 4 and Galaxy Z Flip 4, they are definitely one of the most important products for us.
document.getElementById( “ak_js_1” ).setAttribute( “value”, ( new Date() ).getTime() );
Nation World News is the fastest emerging news website covering all the latest news, world’s top stories, science news entertainment sports cricket’s latest discoveries, new technology gadgets, politics news, and more.
Contact us: contact@nationworldnews.com
© Copyright 2021 Nation World News All Right Reserved.