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TikTok’s Chinese equivalent Douyin has set a target of RMB 4 billion ($590 million) in revenue for its food delivery service in 2023, which represents just 2.6% of the RMB 150 billion goal for its local life services unit, local media outlet 36Kr reported on Thursday. The short video platform is currently testing a “group-buying delivery” feature in Beijing, Shanghai, and Chengdu. The report notes that Douyin trialed the service in nine cities last year, but has now scaled back its tests to the three better-performing cities. Douyin is taking on food delivery industry giants Meituan and Alibaba-owned Ele.me by offering favorable commission measures to merchants, with the platform charging a 2.5% service fee and returning as much as 50% of this fee during its pilot period, whereas existing mainstream takeaway platforms charge commission of up to 20%. [36Kr, in Chinese]
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