General Motors’ Cruise robo-taxi operation has hit an “all time low,” a top executive told employees Tuesday. Layoffs are in the offing, as are pay cuts for the survivors. Many Cruise employees face tax bills for share grants that have lost value – a problem GM and Cruise said they will address at an unspecified cost.
A Cruise worker no longer feels comfortable wearing one of the operation’s logo jackets outside the office, the unit’s new president told employees.
But there is no quick resolution for Cruise on the horizon – which is exacerbating GM’s problems with Wall Street.
GM CEO Mary Barra said a safety review could extend into the first quarter. Cruise President Mo Elshenawy told workers that the new standard for safety will be automated drivers that are “significantly better than human performance” across a “wider spectrum of use cases and edge cases.” That’s a tough standard that will take time to achieve.
Cruise faces more pummeling from regulators for botching the response to an accident in which one of its driverless cars struck a pedestrian.
Cruise could face fines for withholding information about how one of its driverless cars hit and dragged a pedestrian for 20 feet after the victim had been hit by another car, an administrative law judge with the California Public Utilities Commission warned in a court document.
Barra said during an appearance in Detroit that she is focused on “righting the ship” at Cruise. She declined to say how much more money she is willing to lose at Cruise, which was burning cash at the rate of about $2.8 billion annually as of the third quarter.
GM’s CFO has said Cruise will cut “hundreds of millions” of dollars from expenses going forward. Barra said she views spending on Cruise’s automated driving technology as investments, not losses.
The Cruise crisis highlights a bigger challenge for GM as its share price drifts around the $33 level set at its post-bankruptcy IPO in 2010. The company is spending the equivalent of its market cap every two years on capital investments and R&D – a pace faster than any other non-financial S&P 500 company, writes Morgan Stanley analyst Adam Jonas.
“Currently, investors feel that cash is worth more to them outside of the company than re-invested inside the company,” he wrote.