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From The Deck Monaco Yacht Show 2022
4 mins
For anyone who has ever suffered the agony of a long wait in a crowded airport terminal, GlobeAir private jet charter’s fleet of Cessna Citation C510 Mustangs offers a much more convenient way to touch down in your destination as soon as possible.
The Market Herald The Lounge’s Tahlia Seton sat down with the founder and CEO of the Austria-based private jet charter company, Bernhard Fragner, and discussed the changing industry and the ins and outs of chartering a private jet in Europe.
From day one, we were focusing on time, it’s not just [about] flying private, on business jets. It’s about time, this is what we are telling our customers, that we take care with [your] time. Make it better, make it quality time, more efficient, more flexible.
GlobeAir had a rough start when it first began jetting its lucky passengers around Europe in 2007 and clever economies of scale saw it through a declining charter market in the early 2010s. Later in the decade, in a world defined by COVID-19, border restrictions and outbreaks had unexpected effects across a range of industries, including private jet charter.
While commercial passenger jet revenue was down, A$604 billion down on pre-pandemic levels to be exact, the private jet industry was taking off and operators like GlobeAir experienced a surge in customers willing to pay a premium for the convenience, comfort and reliability of private jet charter.
There are two elements which really bring you time efficiency, one is from packing to take off in any airport is usually five minutes.
The second is, private aviation uses way more airports. You can get closer to the final destination because we use all these remote place and remote airports.
Europe was an especially fertile market. A huge amount of travel was deemed essential and with many commercial routes halted, the potential for the growth of a company that offered quick, easy and convenient transportation in the wealthy countries that GlobeAir services was huge, and continues to defy expectations.
Partnerships with a variety of European companies have seen GlobeAir’s popularity maintain its momentum and notable allies include the Alfa Romeo F1 team, superyacht brokers Camper and Nicholsons, watchmakers Jacob and Co. and Italian fashion house Bulgari.
Source: GlobeAir
But it was not luck or a fortunate series of events that made GlobeAir Europe’s go-to private charter jet company. Rather, it was the company’s commitment to a personalised experience that grants the chart jet company an edge over its competition.
From London to St Tropez, GlobeAir serves over 950 airports and airfields across the continent and has fostered meaningful relationships with key stakeholders such as the company that makes their aircraft, Cessna, and engine manufacturer, Pratt & Whitney.
All maintenance carried out in Linz, Austria is closely supervised and must meet very high standards. GlobeAir benefits from reliable management of their fleet of over 20 Citation Mustangs. The company actually owns all of its own aeroplanes, as opposed to having to depend on a network of owners and pride themselves on the quality of the maintenance carried out at Linz.
GlobeAir CEO Bernhard Fragner has said that he wants his customers to be “fans” of the company and places a lot of weight on letting passengers experience feelings of excitement, going beyond just satisfaction.
It was during the pandemic that the MBA-educated aviation enthusiast really showed his true colours as a businessman and entrepreneur who really cared about his business ventures. There were no dismissals or redundancies and soon enough this people-first focus really started to pay off.
We had enough money to survive for a while, so I made that clear to the team. If the team is happy, the customer is happy and that’s what we are all about.
Experiencing sustained growth and expecting good business to continue, the company is set to invest in its personnel, office space, IT capabilities and eventually up to 10 more aircraft to swell its fleet to 30 plus over the next few years.
The Lounge’s Tahlia Seton was lucky enough to fly from Milan to Nice with GlobeAir and then to Monaco via helicopter with Blade. The Market Herald Fancy is on the ground in Monaco and will be bringing you all the latest news and exclusive interviews from the famous Monaco Yacht Show this year.
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