Processing…Please wait.
Search Engine Land » Google » Google Business Profile »
Google has quietly released a new Google Business Profiles API for obtaining call history data from your Google Business Profiles programatically. The new API is available over here and is awkwardly named “My Business Business Calls API.”
New API. The new API lets you query Google to obtain your call history data that you can currently see in your Google Business Profile manager under the “calls” section. The call history section is has been around for about a year in the user interface, but now has API access.
The My Business Business Calls API manages business calls information of a location on Google, known as Google Business Profiles now. Google said to call this service, Google recommends that you use the Google-provided client libraries. If your application needs to use your own libraries to call this service, use the following information when you make the API requests.
We expect the API’s capabilities to grow over time, this is just version 1 of this specific API.
CRMs. This data can be very valuable to pull into your CRM, customer relationship management, software. To know that a lead came through Google Maps and Google Search by pulling in the call history data can be very useful. It is worth investigating what data you can get from this new API and how you can use that data to supplement the data you have in your CRM.
Other Google Business Profile APIs. Google lists a number of APIs available as well on the left hand bar of that page. They include:
Why we care. Here is another way of obtaining sales and lead data in a programatic manner. If you do this manually, you can now at least automate some of the data gathering by using this new API. Hopefully this data can be used to help your sales and marketing teams perform they daily tasks.
New on Search Engine Land
About The Author
Related Topics
Get the daily newsletter search marketers rely on.
Processing…Please wait.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
How Google Paid Search Automation Has Changed the Game for Marketers!
Harness Your First-Party Data For Customer Acquisition & Conversion
Tracking Growth From Organic Search
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
How Bots and Fake Users Skew Marketing Data and Analytics
Receive daily search news and analysis.
Processing…Please wait.
Topics
Our Events
About
Follow Us
© 2022 Third Door Media, Inc. All rights reserved.