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Google has updated its Google Business profile guidelines page under the “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with “conditions.”
One of the more popular virtual food brands is MrBeast Burgers, a popular YouTube creator has deals with local burger shops to sell his own branded burgers but MrBeast does not have any official burger shop or workers. You buy virtual branded food items made by the local shop. Joy Hawkins said with these updated guidelines “Mr. Beast would be allowed listings and should set them up as service area listings (without an address).”
Updated guidelines. The updated guidelines now say “virtual food brands are permitted with conditions.” It goes on to write out those conditions:
Co-located food brands offering pick-up
Delivery-only food brands
Virtual food brands in local search. Yes, MrBeast Burgers, a virtual food brand, does indeed show up in Google local search results:
Why we care. So now Google is allowing virtual food brands to have listings in Google Business Profiles and thus Google Maps and local search results. If you have any clients that offer virtual food brands or you run your own, you can now technically show up in the local search results in Google Search and Google Maps. This is even when the address is technically not listed and there is no physical presence of that business outside of another business slapping on a new label on the product.
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