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Sean O’Neill, Skift
August 22nd, 2022 at 2:00 AM EDT
Hotel design can be bland because brands, owners, and lenders aren’t incentivized to take risks. Some outside pressure is needed to boost innovation.
Sean O’Neill
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.
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Skift highlighted 15 Hotel Designers to Watch Now last week. While helping to put that list together, I noticed that innovation isn’t as widespread as it could be.
To learn more, I spoke with John Hardy, chairman and founder of The Hardy Group.
Hardy said the hotel development ecosystem has many incentives that discourage innovation.
To boost innovation, Hardy invented the Radical Innovation Awards.
The Radical Innovation Awards have uncovered a few concepts that the industry has since popularized. They’ve also sparked others to innovate.
One of the ideas that got a boost during the pandemic was glamping, and Hardy thinks nature-centric hospitality experiences have momentum for years to come.
To be sure, Skift also tries to do its part to promote innovation across all verticals of travel with its annual IDEA Awards. (See our shortlist for this year, here). I always read tips and feedback. Contact me at [email protected] or via LinkedIn.
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Sean O’Neill, Skift
August 22nd, 2022 at 2:00 AM EDT
Tags: awards, design, Early Check-In, future of lodging, hotels, Skift Pro Columns
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