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https://www.wsj.com/articles/hotel-owners-embrace-resortainment-to-boost-business-11661204144
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A major European hotel operator and an Orlando, Fla.-based entertainment company are starting two new brands that will add theme parks and other entertainment to resort properties, the latest effort to cash in on what the hospitality industry calls “resortainment.”
Meliá Hotels International SA, a Spanish lodging chain with 380 hotels across nearly four-dozen countries, and its joint-venture partner, Falcon’s Beyond Global LLC, will build attractions such as interactive theaters, virtual-reality games and minigolf at existing Meliá properties.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.