New Balance went from ‘underdog’ to $5 billion fashion favorite
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Richie Roxas got the appeal of New Balance sneakers when he bought his first pair in 1994.
“I found New Balances to be the most comfortable,” Roxas tells CNBC Make It. “They were sort of like this underdog brand. And I gravitated towards them because not a lot of people were wearing them.”
At the time, his sneakerhead friends were more focused on Nike releases. Most ordinary shoppers seemed to think of New Balances, with their chunky aesthetic, as “dad shoes.”
Now, the brand is seen as fashion forward, and it’s growing faster than Nike and Adidas. It’s become a staple in the closets of celebrities and star athletes like the NBA’s Kawhi Leonard and Jamal Murray.
In 2022, New Balance raked in $5.3 billion in revenue. The company’s CEO, Joe Preston, has said revenue could hit $10 billion “over the next few years.”
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Suddenly Obsessed: See how New Balance took off
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How to Talk to People: The No. 1 phrase to avoid when you’re angry
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Certain people or things will inevitably make you angry. And while anger is normal, how you express it can help or hurt the situation.
As a life coach, Stef Ziev teaches people how to communicate effectively, including during conflict. When expressing anger, you should “give it voice, give it a name and acknowledge it,” says Ziev.
But there are some things you should not say when you’re upset, especially to co-workers and your boss, she warns.
The key phrase to avoid when angry is “you make me feel,” says Ziev. Instead, she suggests naming the behavior that caused those feelings and describing the emotions you felt after it happened.
Try saying, “When you do this behavior, then my experience is X, Y and Z,” Ziev says. “The intent is to never make it personal.”
For example:
- Don’t say: “You make me upset when you don’t take my advice into consideration during meetings.”
- Opt for: “When you don’t consider the advice I suggest in meetings, it’s difficult for me and I feel undervalued.”
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Speed Read: 7 books for a happy and fulfilling life from a Harvard-trained psychologist
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Reading the right book can boost your happiness and fuel your personal growth.
Thema Bryant, president of the American Psychological Association and professor of psychology at Pepperdine University, has used books to address past trauma, craft her self-care routine, and develop more compassion for herself and others.
“I like to highlight key passages to read and reflect,” says Bryant. “Because we change over time, we can gain new insights when we read them again.”
Here are seven books she encourages you to read if you want to create a happy, fulfilling life:
- “The Self-Care Prescription: Powerful Solutions to Manage Stress, Reduce Anxiety and Increase Well-Being” by Robyn Gobin
- “All These Rivers and You Chose Love” by Jaiya John
- “Rest is Resistance: A Manifesto” by Tricia Hersey
- “Drama Free: A Guide to Managing Unhealthy Family Relationships” by Nedra Glover Tawwab
- “Try Softer: A Fresh Approach to Move Us out of Anxiety, Stress, and Survival Mode — and into a Life of Connection and Joy” by Aundi Kolber
- “What Happened to You?: Conversations on Trauma, Resilience, and Healing” by Bruce D. Perry and Oprah Winfrey
- “Something Happened in Our Park: Standing Together After Gun Violence” by Ann Hazzard, Marianne Celano and Marietta Collins
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