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https://www.wsj.com/articles/sell-online-successfully-science-evidence-11658425012
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It is a great time to sell your used stuff online—and science might be able to boost your chances of making a sale.
The market for secondhand goods is booming, analysts say, driven by millennials and Gen Zers looking to save money and shop sustainably by reusing old products. As those buyers take to auction sites, researchers have been studying what drives them to buy and why they pay as much as they do. And their work holds lots of lessons for sellers about the best way to close deals and get the most money from buyers.
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If the entrepreneur and investor share the same alma mater, it’s more likely that they will make a deal—and for more money.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.