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On January 26, Brand Finance released the World’s top 10 most valuable brands 2022 list in which Huawei ranks in the 9th position. However, the top place is grabbed by Apple followed by Amazon and Google.
The world’s top 10 most valuable brands 2022 reports show that Huawei has jumped to 9th place with the value of $71.2 billion from 15th position from 2021. However, Huawei has faced a lot of difficulties throughout the year.
Speaking about the topper brand, Apple has maintained its leading position in the world’s most valuable brand list with a 35% increase to US$355.1 billion. This is the highest brand value ever recorded in the history of Brand Finance Global 500 ranking.
Furthermore, the second position is secured by Amazon with a brand value of $350.3 billion, followed by Google with $263.4 billion and Microsoft with $184.2 billion. While Walmart is in the fifth rank with a $111.9 billion brand value, which was in the sixth position in 2021.
On the other hand, Samsung is dropped from 5th to 6th place in the list. Meanwhile, Facebook and ICBC remained in seventh and eighth rank respectively. The last 10th place is captured by Verizon with a $69.6 billion brand value.
About Brand Finance:
Brand Finance is the world’s leading independent brand valuation and strategy consultancy as well as certified by ISO 20671. The headquarter of this brand is situated in the City of London, and present in over 20 countries.
For more than 20 years, Brand Finance has helped companies and organizations of all types to connect their brands to the bottom line. Besides calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.
Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
(Source: Brand Finance)
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Amy is our firmware and software specialist, she keeps her eagle eyes open for new software rollouts, beta programs, and other software related activities as well as new smartphone launch.
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Huawei fiber-optic broadband is upgraded to 10 gigabit
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Huawei Rotating Chairman, Xu Zhijun announced that the bandwidth of fiber to the home (FTTH) broadband has been upgraded to from gigabit to 10 Gigabit. As of now, the operators are working to upgrade their broadband networks to 10G passive optical networks (PON). So, more users can enjoy a gigabit ultra-broadband experience.
By the end of November 2022, the total gigabit users in China surpassed 87 million, which accounts for over 16 percent of the total number of broadband users. Simultaneously, 50G PON will be released in 2023.
According to the ongoing schedule, FTTR penetration is expected to reach 8 percent in 2025 and 31 percent in 2030. Huawei’s chief told that the company could take a big step, which is to try and bring this new user experience to each family.
The head of Huawei said that the new applications bring high requirements through output and delay, while the popularity of new applications will gradually increase.
At the 2022 Mobile World Congress (MWC), Huawei launched innovative gigabit fiber-to-the-room (FTTR) solutions. The solutions extend fibers to every room and aim to build an all-optical base for smart homes and digital enterprises, enabling gigabit Wi-Fi 6 coverage in each room and creating a brand-new digital life experience.
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Over the past month, global media has been speculating new Huawei chipset manufacturing patents and there’s a lot that may be coming this year, such as 12nm and 14nm chipsets.
According to the inputs coming from a well-known Weibo tipster, there are preparations going on for the first mass production of 12nm and 14nm chipsets.
Looking at the fact that the tipster (most of the time) provides inputs about Huawei, these 12 nm and 14nm chipsets may belong to no other than the Chinese tech makers.
For those who don’t know, nm stands for nanometer, a unit of measure for length. 1nm is equal to 0.000000001 meters—which is absolutely minute. In a CPU, nm is used to measure the size of the transistors that make up a processor.
Editor’s pick – 2022, a tough year for Huawei smartphones but also crucial
Also, Huawei has the most advanced chipset designing technologies, thanks to its years of research via the HiSilicon subsidiary.
Yes, the chipset development node is not advanced but it could be used for wearable devices. Interestingly, the tipster revealed that a certain set of these chips is already in use internally.
Why?
The key to moving with low-tech design is to be efficient and move gradually in the semiconductor industry. Although, all of the designs are mastered by HiSilicon but wearables and similar platforms would be nice to start with.
Advanced chip:
That’s not it, the work is underway on the advanced chipset and we’ll have to wait until 2024 to match the mobile application processor node.
The tipster comments that an advanced chipset won’t appear this year for sure, which makes sense.
Exciting news:
This is a piece of exciting news and whether it’s for Huawei or for the Chinese industry, Huawei will get benefit from the outcome.
Because Huawei has one of the biggest smart wearable portfolios and there are a lot of devices that could utilize this type of semiconductor.
Kirin:
For now, Huawei’s Kirin chip inventory is exhausted and the company is solely relying on Qualcomm for a new chip for smartphones.
This situation originated after the U.S. ban and since then, Huawei can’t print new chip via TSMC or similar chip production companies.
But Huawei is reshaping its supply chain and trying to bring new partners together to resolve the current in-home chip issues.
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We’re about to complete 2022 and it was a tough year for Huawei but it was also an important one for the Chinese smartphone maker in every aspect whatsoever.
This year, Huawei skipped the Huawei P60 series launch event, which used to happen in the first quarter. However, the issues were related to a scrambled supply chain. After the events of the 2019 U.S. blacklisting, Huawei was under tight scrutiny and facing severe challenges in the supply chain.
Hence, components such as smartphone chipsets became hard to organize for new Huawei devices. In 2022, Huawei readjusted around the current business with Qualcomm and used 4G chips in the latest smartphones.
Since Huawei can no longer print HiSilicon chipsets via chipmakers such as TSMC, the company is relying more on Qualcomm and less on Kirin. The beginning was difficult but Huawei later assured sufficient Snapdragon supplies.
GMS:
Google Mobile Services and Play Store have been a big matter of concern for new smartphone buyers. This year, most consumers knew that Huawei phones no longer support Google apps. On the other hand, customers could now easily determine whether to buy a Huawei phone without any confusion.
EMUI and HarmonyOS:
2022 has proven to be a major year in EMUI and HarmonyOS software rollout history and it brings you the latest features. However, the latest version is yet to rollout for old phones.
Smartwatch and wearables:
Other than smartphones, Huawei is focusing on all of the smart consumer platforms such as tablets, smartwatches, and earbuds. The company continues to innovate for a better user experience and launch new products.
Signs of return:
Progress leads toward a positive state and the progress made over the past year is crucial from all angles. To understand, Huawei is gradually returning shipment records in the Chinese market. A place, where Huawei ruled supreme before the U.S. ban.
2022 was a tough year, the move in market share is gradual but the positive numbers for Huawei are encouraging and it laid out a good foundation for 2023.
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