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On October 2022, Dr. Jaime Gonzalo, VP of Consumer Mobile Services Europe at Huawei, people from the global gaming industry were given insight into how they could achieve an improved return on their considerable investment in new and existing games to boost AppGallery for game distributions.
In the past few years, AppGallery is becoming a popular platform for games as it serves millions of monthly active users with new and existing gaming apps. Up until today, AppGallery now lists games from some leading titles such as PUBG Mobile, Mobile legends, Free Fire, State of Survival, and more. Hence, Huawei continues to work on the games section for AppGallery users to enrich its user engagement.
“Games developers are finding it increasingly difficult to reach new audiences. The major challenge is that customer acquisition cost has increased significantly over the years due to market saturation and inflated pricing. That’s why alternative app platforms such as AppGallery are emerging and playing their part to provide developers with improved revenue-generating opportunities,” said Jaime Gonzalo”.
Currently, 99.9% of apps downloaded via the leading app distribution platforms are losing users monthly, pushing the costs of retention higher and higher.
Gonzalo pointed out that AppGallery currently has 580 million global monthly active users, 45 million of which are in Europe. Outside China, AppGallery has increased in-app revenue by 3x year-on-year, casual game growth has increased by 20x over the same period, and monthly ad revenue for developers has doubled.
“We have a high spending audience,” Gonzalo told the Pocket Gamer audience. “In countries like Germany the ARPPU is $200, in the UK the average is $159 while in Poland it is $100, and this is coupled with very low developer effort. Existing Android games can be ready to onboard to AppGallery in just a few minutes. We also support every game with solutions, promotions, and developer kits, which accelerate distribution and boost revenue numbers.”
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Most of Deng Li’s smartphones are from the Huawei ecosystem and his first Huawei phone was Ascend Mate 2 (4G). As a tech enthusiast, he keeps exploring new technologies and inspects them closely. Apart from the technology world, he takes care of his garden.
Huawei HarmonyOS 3.1 preparing for beta test
12nm and 14nm Huawei chipsets to launch this year
Huawei Mate X3 launch postponed, P60 booked for the first quarter
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Over the past month, global media has been speculating new Huawei chipset manufacturing patents and there’s a lot that may be coming this year, such as 12nm and 14nm chipsets.
According to the inputs coming from a well-known Weibo tipster, there are preparations going on for the first mass production of 12nm and 14nm chipsets.
Looking at the fact that the tipster (most of the time) provides inputs about Huawei, these 12 nm and 14nm chipsets may belong to no other than the Chinese tech makers.
For those who don’t know, nm stands for nanometer, a unit of measure for length. 1nm is equal to 0.000000001 meters—which is absolutely minute. In a CPU, nm is used to measure the size of the transistors that make up a processor.
Editor’s pick – 2022, a tough year for Huawei smartphones but also crucial
Also, Huawei has the most advanced chipset designing technologies, thanks to its years of research via the HiSilicon subsidiary.
Yes, the chipset development node is not advanced but it could be used for wearable devices. Interestingly, the tipster revealed that a certain set of these chips is already in use internally.
Why?
The key to moving with low-tech design is to be efficient and move gradually in the semiconductor industry. Although, all of the designs are mastered by HiSilicon but wearables and similar platforms would be nice to start with.
Advanced chip:
That’s not it, the work is underway on the advanced chipset and we’ll have to wait until 2024 to match the mobile application processor node.
The tipster comments that an advanced chipset won’t appear this year for sure, which makes sense.
Exciting news:
This is a piece of exciting news and whether it’s for Huawei or for the Chinese industry, Huawei will get benefit from the outcome.
Because Huawei has one of the biggest smart wearable portfolios and there are a lot of devices that could utilize this type of semiconductor.
Kirin:
For now, Huawei’s Kirin chip inventory is exhausted and the company is solely relying on Qualcomm for a new chip for smartphones.
This situation originated after the U.S. ban and since then, Huawei can’t print new chip via TSMC or similar chip production companies.
But Huawei is reshaping its supply chain and trying to bring new partners together to resolve the current in-home chip issues.
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We’re about to complete 2022 and it was a tough year for Huawei but it was also an important one for the Chinese smartphone maker in every aspect whatsoever.
This year, Huawei skipped the Huawei P60 series launch event, which used to happen in the first quarter. However, the issues were related to a scrambled supply chain. After the events of the 2019 U.S. blacklisting, Huawei was under tight scrutiny and facing severe challenges in the supply chain.
Hence, components such as smartphone chipsets became hard to organize for new Huawei devices. In 2022, Huawei readjusted around the current business with Qualcomm and used 4G chips in the latest smartphones.
Since Huawei can no longer print HiSilicon chipsets via chipmakers such as TSMC, the company is relying more on Qualcomm and less on Kirin. The beginning was difficult but Huawei later assured sufficient Snapdragon supplies.
GMS:
Google Mobile Services and Play Store have been a big matter of concern for new smartphone buyers. This year, most consumers knew that Huawei phones no longer support Google apps. On the other hand, customers could now easily determine whether to buy a Huawei phone without any confusion.
EMUI and HarmonyOS:
2022 has proven to be a major year in EMUI and HarmonyOS software rollout history and it brings you the latest features. However, the latest version is yet to rollout for old phones.
Smartwatch and wearables:
Other than smartphones, Huawei is focusing on all of the smart consumer platforms such as tablets, smartwatches, and earbuds. The company continues to innovate for a better user experience and launch new products.
Signs of return:
Progress leads toward a positive state and the progress made over the past year is crucial from all angles. To understand, Huawei is gradually returning shipment records in the Chinese market. A place, where Huawei ruled supreme before the U.S. ban.
2022 was a tough year, the move in market share is gradual but the positive numbers for Huawei are encouraging and it laid out a good foundation for 2023.
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A Chinese information and communication technology academy released a report on Global Wi-Fi 6 technology innovation and standard 2022 and Huawei is revealed to be a leader in this Wi-Fi version along with Qualcomm.
Patent data and analysis are based on the data compiled throughout the year including legal status, layout region, patentee, and technology to demonstrate global Wi-Fi 6 innovation activities and development trends.
The researcher pointed out that the evaluation results show that among the 2,115 Wi-Fi 6-related patent families retrieved and evaluated (published before July 2021), 606 were evaluated as Wi-Fi 6 standard-essential patent families.
Among them, companies with the largest holdings include Qualcomm, Huawei, Intel, LG, Marvell/NXP, MediaTek, Broadcom, and ZTE. The total number of Wi-Fi 6 standard-essential patent families of the above-mentioned eight companies exceeds 90% of the number of Wi-Fi 6 standard-essential patent families assessed this time.
From these Wi-Fi 6 leaders, Qualcomm ranked first, accounting for 20.46%, and Huawei ranked second, accounting for 20.30%. From a technical point of view, frame structure design, preamble design, and OFDMA are the most deployed technical directions.
Judging from the time distribution of 606 family patents, before the IEEE started the standardization work of 802.11ax (Wi-Fi 6) in 2013, enterprises had already started the pre-research work of the Wi-Fi 6 standard and laid out a small number of Wi-Fi 6 standard requirements. patent.
After 2013, while enterprises actively participated in standard formulation, they also concentrated on the deployment of Wi-Fi 6 standard essential patents, and the number of applications reached a peak in 2015, and then began to decrease year by year.
Among the 3,564 Wi-Fi 6 valid patents/patent applications in the 606 families, the number of applications in the United States ranked first, accounting for 31.9%; the number of applications in China ranked second, accounting for 14.9%.
Japan’s patent applications accounted for 13.7%, 8.7%, and 8.2% respectively. Another 22.6% of patents are distributed in 33 other countries or regions around the world, among which Brazil, Canada, and Australia are the most distributed countries.
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