'If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else,' says Instagram Head Adam Mosseri.
B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
If you peruse Instagram Reels, you won’t have to swipe for too long to come across a video featuring the TikTok logo. Countless videos from the rival social network have been cross-posted to Facebook and Instagram, a practice the latter is now trying to stamp out.
Instagram this week announced several changes to the social network aimed at empowering creators. Chief among them: ranking for originality.
“I know a lot of you are skeptical of ranking, but it really does help us make sure that Instagram is more valuable to each and every person who uses the platform,” Adam Mosseri, head of Instagram, said in a Wednesday video(Opens in a new window). “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else.”
Translation: Knock it off with the TikTok re-posts. If you don’t, your content may not surface on the app as much as original content. “More to come there,” Mosseri said.
Instagram last year began taking steps against resharing, tweaking its algorithm to downrank Reels with the TikTok logo (ironic, considering the short video feature is itself a ripoff of ByteDance’s service). “One of the things that I’ve learned from speaking with creators is how important getting credit for the work they do is to them,” Mosseri said.
Another way to give credit where credit is due is by using product tags. Previously limited only to business accounts, the feature is now open to anyone who wants to tag a product—clothing, furniture, house plants, you name it—in photos and videos, helping drive traffic to a company or creator they love.
Lastly, Instagram introduced enhanced people tags, which let creative users set their own descriptor—artist, rapper, fashion stylist, photographer, etc.—that appears alongside their handle when identified in images and clips.
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B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
Reporter at The Frederick News-Post (2008-2012)
Reporter for PCMag and Geek.com (RIP) (2012-present)
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