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Short video platform Kuaishou’s real estate business surpassed RMB 10 billion ($1.46 billion) in gross transaction value in 2022, a significant improvement from the previous year, according to local media outlet 36Kr. In partnership with property agencies, developers, and livestreamers, Kuaishou held a month-long online home-buying “festival” last November, selling 3,270 units worth RMB 3.88 billion, nearly 14 times the amount sold during its 2021 festival. The Beijing headquartered TikTok competitor first explored the sale of houses via livestreaming in 2019, and set up a real estate business unit last April with the aim of tapping the market in second- and third-tier cities. [36Kr, in Chinese]
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