Each Läderach chocolate retail store features a FrischSchoggi (fresh chocolate) counter, offering large slabs of chocolate bark. Photo from Läderach.
Summer has officially arrived. To celebrate the season and its newly established 40-store and 40-team presence in North America, Läderach Chocolatier Suisse is sharing 40 ways to enjoy fresh Swiss chocolate through a new integrated marketing campaign in the US and Canada.
The campaign dubbed 40|40|40 kicks off this week and runs through late August with activation across in-store, retail partners, online, social media, influencers, and media with a call-to-action tagline to “discover 40 ways to enjoy fresh Swiss chocolate this Summer.” Additionally, Läderach launched a frequent shopper fresh Swiss chocolate passport – available at any of its 40 locations for consumers to enter for a chance to win multiple chocolate prizes, including chocolate for a year.
“There are so many fun, unique creative ways beyond typical gifting occasions to enjoy chocolate all year long, especially this Summer,” said Nathanael Hausmann, president, Läderach North America. “Whether it’s making indoor or outdoor movie nights sweeter to complimenting a trip to the beach, chocolate lovers can visit any of our 40 stores across the US and Canada and hear from our 40 teams about more than 40 ways to enjoy fresh Swiss chocolate this season. Some of my favorite ways include enjoying fresh chocolate after lunch, dinner or during a summer day spent on a lake.”
Läderach asked its 40 teams across the US and Canada to share their favorite ways to enjoy premium fresh chocolate this Summer. From self-appreciation, special moments with a loved one, close relative or friend to elevating the family or friend get together, Läderach’s staff shared the following 40 ways to enjoy Läderach chocolate:
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