Swiss chocolate house Maestrani will reveal a new travel retail-exclusive Munz Swiss Organic range at next month’s TFWA World Exhibition in Cannes (Mediterranean Village P 10).
The company emphasises that its products are ‘100% Made in Switzerland’. It is also preparing to launch its Avelines range – until now available only at Geneva and Zürich airports – into selected key airports worldwide.
Maestrani claims to be “the worldwide pioneer in organic chocolate” having produced chocolates which met Fairtrade standards in 1987.
Its Munz Swiss Organic range targets gifting and includes Tablets and Delicious & Creamy Praliné Choco Balls which are presented in 100% recyclable packaging.
The Swiss Milk, 60% Dark and Caramel & Salt Choco Balls feature natural ingredients, are alcohol-free, 100% organic and Fairtrade certified. The praline fillings contain coconut oil to offer a silky texture and a sustainable alternative to palm kernel oil.
Introducing Ms Munz: Unicorn, Ladybug and (below) Bee and Butterfly
The Munz Happy Kids line, featuring wrapped Swiss milk praline-filled chocolates in colourful tins, is also set for the Cannes spotlight. The Ms Munz line-up includes Ladybug, Bee, Unicorn and Butterfly.
Maestrani will also highlight the renowned Swiss chocolate praline brand Avelines, which was created in 1922, and acquired from Favarger earlier this year. As reported, Avelines celebrated its 100th anniversary with an exclusive summer-long promotion at Geneva Airport in partnership with Aelia Duty Free (Lagardère Travel Retail).
Individually wrapped in gold, silver, green or bronze aluminium foil, the Avelines pralines’ ingredients include cocoa beans/paste, Swiss whole milk, hazelnuts, almonds, and Bourbon Vanilla extract from Madagascar.
Milk Chocolate Avelines is the range’s hero product while Avelines Silver Dark reveals the intensity of cocoa aromas while accentuating the crunchiness of almond flakes. Avelines Green Praline has milk chocolate and gianduja hazelnuts set in two thin layers of intense dark chocolate and Avelines Bronze Milk Caramel includes caramel chips.
The Avelines range is alcohol-free and features natural ingredients.
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Avelines is offering free samples in the Aelia Duty Free arrivals Shop and running an exclusive competition in departures to test travellers’ chocolate knowledge. Read More