Use this ebook + sortable master list download to help determine whether a new set of SEO tools could be key to your agency’s success.
Don’t miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO.
In this ebook, you’ll learn how to refine your ad campaigns into cost-effective revenue generators through testing and due diligence.
This ebook shows you how to meet customers at each stage of their journey and create compelling content that converts.
Want to know what makes a Facebook ad effective and how to set up your campaigns for success?
In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing.
Find out how Microsoft’s Universal Event Tracking tag insights can help advertisers understand user engagement and improve ad campaigns.
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.
To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions.
Scheduled for rolling activation starting on July 3, this feature will automatically be enabled for existing UET tags.
Notably, UET Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting.
A Microsoft Advertising UET tag keeps track of the customer activities on your website after clicking on your ad. It embeds a single UET tag across your website, enabling Microsoft Advertising to gather pertinent data.
Such data collection empowers you to monitor conversion objectives and create specific remarketing lists to target audiences more effectively.
The UET enables tracking various conversion goals, including purchases, sign-ups, downloads, and more. The conversion goals can be configured based on the following criteria:
Along with these, several other custom goals and events can be set up and tracked.
The newly introduced insights feature several advancements, aiming to provide a more in-depth understanding of website user interactions.
UET Insights come with a powerful built-in dashboard for website data, streamlining the understanding of user engagement. This feature allows businesses to fine-tune their webpages and optimize targeting for enhanced conversions.
The dashboard showcases crucial data, such as:
These insights include additional indicators like page latencies, encompassing speed and load times, interactions such as clicks and scrolls, specifics of purchase carts, details related to cart abandonment, browser-related signals, and JavaScript browser errors.
The benefits of UET Insights should extend beyond providing a thorough comprehension of your website’s performance.
They should help advertisers enhance the effectiveness of ads through refined targeting, fraud detection, and minimizing conversion loss.
All these factors contribute to a richer understanding of user behavior and website performance, leading to more efficient advertising strategies.
Activating UET Insights doesn’t require coding. Existing tags will be automatically updated on the backend, while any new tags created in the future will be pre-equipped with UET Insights.
Here are some other essential aspects to note:
For a more in-depth understanding of this feature, it’s recommended to check out the help page provided by Microsoft.
If advertisers want to disable UET Insights for any reason, they have a couple of choices.
Before June 28, advertisers can choose to forgo the automatic upgrade by filling out the opt-out form. They’ll need to provide either the specific UET tag IDs they wish to exclude or the Manager Account ID if they plan to opt out of all UET tags associated with that Manager Account.
Should advertisers decide to opt-out after UET Insights has been activated, they can do so conveniently through the UET Dashboard in the Microsoft Advertising platform.
Featured image: sdx15/Shutterstock
Kristi Hines is an Associate Editor for Search Engine Journal.
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2023 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.