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Nestlé and Starbucks are celebrating five years of their Global Coffee Alliance, established in 2018 between the two companies. The alliance combines the strength and affinity of the Starbucks brand and the company’s coffee expertise with Nestlé’s proprietary coffee platforms, manufacturing know-how and market reach. It aims to elevate and grow the Starbucks brand in consumer-packaged goods and out-of-home channels. Nestlé CEO Mark Schneider and Starbucks CEO Laxman Narasimhan met together to celebrate the milestone at an event at Nestlé’s headquarters, in Vevey, Switzerland.
“We are proud of the work we have achieved together,” said Mark Schneider, CEO, Nestlé S.A. “Nestlé and Starbucks are deeply committed to growing this business. The results show that. The outstanding collaboration between the two teams is based on common shared values and a commitment to deliver exceptional coffee that is responsibly and sustainably sourced. I look forward to taking our partnership to new heights.”
Laxman Narasimhan, CEO, Starbucks Coffee Company, said, “The formation of the Global Coffee Alliance has allowed both companies to focus on their core strengths, which has proven to be highly successful over the past five years. We are confident that there remains enormous opportunity for the Starbucks brand in this segment and only expect this business to continue to grow and reach more consumers through the alliance.”
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