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Today Nestlé is announcing the launch of Nespresso in India in response to the increasing consumer demand for its high-quality portioned coffees. With the aim of growing the premium coffee category in the country, Nestlé will offer Nespresso coffees through e-commerce channels. It will open the first Nespresso boutique in Delhi and then expand to other key cities in India. Nespresso coffees and systems will be available in both original and professional formats by the end of 2024 to cater to in- and out-of-home consumers.
Guillaume Le Cunff, CEO of Nespresso, said, “I am delighted that we are introducing Nespresso to coffee lovers in India. For almost 40 years, Nespresso has been committed to elevating the coffee experience through its signature taste and to embedding sustainability in every part of the business. Having sourced green coffee from India since 2011, I am excited to see the brand continuing to grow in this promising coffee market.”
Nespresso is a certified B Corp™ company and the pioneer of the portioned coffee category. Through its Nespresso AAA Sustainable Quality Program, the brand works directly with around 2 000 coffee farmers in India.
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