GoDaddy Retires Media Temple Brand

Sarah Gooding

Sep 6

Media Temple (MT) is closing its doors after 24 years in the hosting industry, with the brand now retired and customers fully migrated to GoDaddy. In 2013, GoDaddy acquired MT “to win the hearts and minds of developers,” as then-CEO Blake Irving told VentureBeat at the time. When it was purchased, the highly regarded brand was focusing on advanced technical services that GoDaddy had not yet adapted, and the plan was to have MT operate independently with no changes for employees or customers.

Thanks for allowing us to serve you for 24 years. The time has come to say goodbye. We will miss you. Keep building amazing things!

— Media Temple (@mediatemple) September 5, 2023

The year following the acquisition, Media Temple launched its managed WordPress hosting product, joining the ranks of Flywheel, Page.ly, WordPress.com, WP Engine, and a handful of other companies that were working to elevate the hosting experience for WordPress users.

In December 2022, MT announced it would be retiring the Media Temple brand and transitioning accounts to GoDaddy, while subtly acknowledging the sentimental place MT holds in many of its customers’ hearts:

Since joining GoDaddy, we worked hand-in-hand with them to incorporate the best of Media Temple into offerings, including improving GoDaddy’s customer experience and leveraging Media Temple’s unique expertise on what it truly means to run a world-class hosting organization. If you closely examine GoDaddy’s hosting offerings, you will find Media Temple’s fingerprints all around. From specialized teams who deal with complex hosting issues to programs like GoDaddy Pro specifically targeting creatives, Media Temple made its mark on GoDaddy.

Fans bid the brand farewell on Twitter, as its retirement marks the end of a chapter in web hosting history.

Basically the entire design community was sponsored by Media Temple back in the day.

I can’t imagine a more omnipresent brand at the time. https://t.co/mmhdxEIHVy

— Josh Pigford (@Shpigford) September 6, 2023

When I got started circa 2003, it felt like every respected web designer was hosted by Media Temple.

They made being hosted by them feel cooler (really) than anywhere else. Geniuses.

I was a (mt) customer from 2007–2020 until @laravelforge made deploying magnitudes easier. https://t.co/HyhBxz5PZs

— Brendan Falkowski (@Falkowski) September 6, 2023

Woah. Somehow Media Temple always seemed so cool, the first “aspirational” software in a way, where you’d move when your blog was successful.

End of an era. https://t.co/tJobBqEPQf

— Matthew Guay (@maguay) September 6, 2023

In February 2023, Media Temple began migrating accounts to GoDaddy, with no action required from customers. Many of the products and services were already fulfilled through GoDaddy, decreasing the number needing to be migrated.

Now that the process is complete, the brand will discontinue operations and move current resources into supporting customers inside GoDaddy. The company assured former MT customers that they will retain their current products and pricing for equivalent products with access to more tools.