WPZOOM is coming in strong with its first block theme approved for the WordPress Themes Directory. UniBlock is a beautifully designed theme that is well-suited for businesses and freelancers. The company plans to adopt the concept of full-site editing in other WPZOOM themes as well, following the release of UniBlock.

UniBlock’s default look is sporting a darker color palette in the navigation and above the fold, with a lighter background for the rest of the website. The video on the sample homepage uses the free WPZOOM Video Popup Block plugin, which supports Vimeo and YouTube. It’s a simple, lightweight block that allows users to customize the play button and play icon.

After activating the theme, clicking on ‘Customize’ will prompt the user to install the video plugin. It can also be converted to a Custom HTML block or removed entirely at the user’s discretion.

UniBlock’s 19 custom block patterns include everything one might expect from a business theme but, most impressively, it ships with five full-page patterns:

• Front Page
• About
• Services
• Blog
• Contact

Alternatively, users can assign the page template in the post settings to get the same effect.

These full-page patterns are convenient for speedy page building. They make it possible to get a basic business website up in a matter of minutes. Here’s an example of the Services full-page pattern that will instantly embed when selected. Users can delete any sections they don’t need, add more blocks and patterns, and quickly fill in all their own information.

Separately there are patterns for a footer with text, links, multiple arrangements of featured boxes with text and button, multiple designs for call-to-action sections, pricing tables, team members with social icons, testimonials, header cover, sidebar, 404 page, and more.

Users can delve even further into customizing the templates with the site editor, as UniBlock is packaged with nearly two dozen templates and template parts. Here they can also edit the menu and adjust global styles.

WPZOOM is developing a Pro version of the theme to release in a few weeks with support for importing the whole demo, multiple color schemes, multiple demos, premium block patterns, and additional header and footer layouts.

Check out the demo on the WPZOOM website to see the theme in action. WPZOOM has also written documentation for UniBlock, which covers general topics like how to use block patterns, how to set up the front and blog pages, and how to create a menu in the site editor. Since the company’s most popular themes are what would be considered classic themes, UniBlock is new territory for most of their customers. It is so far the only block theme among WPZOOM’s collection of 31 themes.

Block theme adoption is slowly making its way across WordPress’ major theme shops and the official directory is now hosting 160 themes tagged for full-site editing. As more longtime theme companies make their block theme debuts and develop a base for future themes, WordPress users may start to see a rapid acceleration of the number and variety of block themes available. UniBlock is so far one of the few block themes in the directory with a singular focus on business websites. It is available to download for free from WordPress.org or via the admin themes panel.