Industry News, News, Top 3 AJ Bell, Danni Hewson, Google Trends, Investing Reviews
British consumers are turning to online search engines such as Google to find investing ideas amid ongoing market volatility and inflationary pressures.
In the week beginning 21 September 2022, searches for “how to invest” and “how to trade” hit “peak popularity” at several points in the week, according to data from Google Trends.
In the hours following the UK government’s mini budget on Friday (23 September), both search terms spiked at their highest levels, the data showed.
In the days that followed, investors continued to search for tips on how to navigate the markets, although search requests for these terms often spike in September.
Read more: Alternative investments to beat inflation
Market commentators have been flagging consumer concerns about the volatile market environment in recent days.
“Volatility, uncertainty, and doubt have settled like a wet blanket,” said Danni Hewson, a financial analyst at AJ Bell. “Markets are still getting on with business, but the discomfort is impossible to ignore completely.”
Read more: Brits face “tough decisions and sacrifices” as inflation bites
An analysis of behaviours by Investing Reviews suggested that last week’s consumer reaction was also in anticipation of a rise in interest rates and sustained growth in inflationary pressures.
“The latest market news has now caused a rapid increase in online interest from those looking to begin investing their money, highlighting the massive impact the cost-of-living crisis is having on the public,” an Investing Reviews spokesperson said.
“It will be fascinating to see whether these searches translate into investments and what it is that Brits will choose to invest in.”
Data supplied by Investing Reviews found that investors in Reading, Bristol and Manchester were the most likely to search for savings and investment pointers.
In the year to August, the average searches per month for savings and investment terms were 5,118 per 100,000 in Reading, with 4,887 in Bristol and 4,327 in Manchester.
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Industry News, News, Top 3
Industry News, News, Top 3
Industry News, News, Top 3
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