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Our Newest Program Offering
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NEW PROGRAM |
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17–20 APR 2024 (HBS Campus) |
Dive into the world of consumer branding today, and learn how you can drive sustainable competitive advantage with compelling brands. Professor Jill Avery and her team will lead you through an exploration of how B2C companies and their marketers are creating brand value in the midst of a changing consumer landscape. Discover how to establish brands that resonate with today’s consumers, design an effective brand strategy, and leverage a brand as a significant corporate asset.
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