Premier Inn has made its debut in the German hotel market by opening the doors for the first time at its site at Frankfurt Messe. The hotel welcomed its first guests on February 22 ahead of its official opening due to take place in April.
The 210-bedroom hotel, next to the Messe Exhibition Ground and with great transport links into the city centre, marks the start of Premier Inn’s broader expansion into the German market.
Mark Anderson, Managing Director for Commercial, Property and Premier Inn Germany, said:
“Opening our fantastic Frankfurt Premier Inn – our first hotel in Germany – kicks off our national expansion programme. Our official opening for the site will be in April but in the interim we wanted to welcome our first guests, get their feedback and incorporate that where possible. The feedback so far has been very positive.
“With the backing of Whitbread and its financial strength, and by applying our winning Premier Inn formula, we’re looking forward to making a big impact on the German hotel market. We have established a German business and a significant capex budget which we’re using to drive momentum and build our development pipeline.”
Since announcing its expansion into the German hotel market, Premier Inn has secured around 600 new rooms in 3 new sites into its pipeline and is looking to open six to eight hotels in the first few years.
In October last year, Premier Inn completed a deal on a new 205-bedroom site in Munich, due to open in late 2018/early 2019.
Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.
From booking to bed, Premier Inn is here to help its guests rest easy. Whether it’s a choice of 80,000 rooms across 800+ hotels, beds guests won’t want to leave, tasty food, flexible rates or friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the UK and beyond.
Outside of the UK, Whitbread’s expansion plans are focused on Germany. It opened its first hotel in Frankfurt in 2016 and has an open and committed pipeline of 73 hotels and over 13,500 rooms in H1 FY22.
Whitbread is committed to being a force for good in the communities in which it operates. It’s sustainability programme, “Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE.
Hospitality Net membership explained