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TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins’ former duties on an interim basis.
TikTok Shop debuted in the U.K. last year, enabling people to purchase products featured in live broadcasts and on-demand videos on the application, and it is now available in Southeast Asia, as well, with plans to expand it to Brazil, Ireland, North America (including the U.S.)
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David Cohen is editor of Adweek’s Social Pro Daily.
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