by on 18th Aug 2022 in News
In today’s ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan’s Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.
Singapore-based Shopee has knocked Alibaba off the top spot for sales outside of China. Shopee, which was founded by Sea Ltd. in 2015, reported revenues of USD$1.7bn (£1.4bn) at the end of Q2 2022, a year-on-year increase of 51.4%. Hangzhou-based Alibaba, meanwhile, posted revenues of USD$1.57bn (£1.3bn) at the same time period, a 3% drop for the tech giant.
The upset comes as a promising development for start-ups, highlighting that the dominance of tech giants such as Alibaba is not as impenetrable as they may be perceived.
E-commerce giant Amazon is reportedly searching for a senior movie-studio executive to lead the growth of its entertainment division. Amazon Studios is said to have met with a number of Hollywood higher ups, including Scott Stuber, head of original films at Netflix.
The search for a new executive follows a lengthy investment from Amazon into its entertainment offerings. In March, the company completed a USD$6.5bn (£5.3bn) acquisition of MGM to bolster its Prime Video streaming platform.
US omnichannel ad tech firm Mediaocean has acquired production tech company Imposium for an undisclosed sum. The deal, which was confirmed on Wednesday (17th August), is intended to enhance Mediaocean’s CTV capabilities, with Imposium CEO Jason Nickel commenting, “Imposium’s technology enables scalable delivery – we can generate a million unique videos a day if necessary – and our creative mandate has been to enable the marriage of storytelling and programmatic automation in a way that can amplify rather than detract from the brand storyline.”
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USD$7.4tn (£6.1tn) – predicted retail e-commerce sales by 2025.
AcquisitionAlibabaAmazonCTVE-CommerceVideo
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