SHINING LIGHT ON THE HORSE INDUSTRY
Sky Racing World has announced an important enhancement to its content portfolio of international racing by facilitating the commingling of USA wagering pools into pools hosted in the United Kingdom by Arena Racing Company. The commingling of pools commenced Aug. 30 for United Kingdom Greyhound racing product provided by Arena Racing Company and simulcast across the United States by Sky Racing World.
The addition of UK Greyhound Racing product builds upon the existing portfolio of Greyhound Racing offered by Sky Racing World with the simulcast of Australian Greyhound Racing having been distributed in the U.S. since June 2020. U.S. Greyhound racing fans will now be able to experience quality United Kingdom Greyhound racing product seven days a week, from a variety of new locations including Nottingham, Great Yarmouth, Kinsley, Newcastle, Perry Barr, Sunderland, and Swindon.
U.S. players will be able to access the United Kingdom Greyhound wagering pools via Advance Deposit Wagering (ADW) partners who offer wagering on Greyhounds. At launch, the wagering bet types offered will be Win, Place, Exacta and Trifecta. The commingling of pools will no doubt provide improved liquidity, greater stability of odds and a more attractive wagering proposition to players on both sides of the pond.
David Haslett, CEO of Sky Racing World, stated: “We are proud to introduce the simulcast of UK Greyhound racing to the USA and believe the commingling of pools will provide a boost to wagering play which will benefit handicappers and the UK Greyhound Racing Industry.”
Mark Kingston, Director of Media Technology and Production at ARC, said, “We are delighted to work with Sky Racing World in this new partnership which will showcase our high-quality greyhound product to customers in the USA. We will drive a number of benefits to punters in both the USA and UK, including improved liquidity to the pools.”
All races will be live-streamed on the new Sky Racing World App, skyracingworld.com and major ADW platforms. Fans can also get free access to past performances and picks at skyracingworld.com.
Sky Racing World, a subsidiary of Tabcorp, is Australia’s biggest wagering and entertainment company. It retains the exclusive rights to distribute live racing from Australia, New Zealand, South Africa, South Korea, Singapore, Japan (NAR) and Argentina to territories across the Americas and the Caribbean. It also remains the leading digital source for premium tipping content from the Southern Hemisphere’s leading race markets and live video broadcasts.
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