Subaru of America hit a few home runs for three of its 2023 models and also had some strikeouts. The 2023 Subaru Outback, 2023 Ascent, and 2023 Legacy are big hits for the Camden, N.J. automaker. They all received significant improvements over the outgoing models.
The Outback, Ascent, and Legacy are made in Subaru’s plant in Lafayette, Indiana, and all get a refresh with upgrades in styling, safety tech, and interiors. All should be a big hit with new car shoppers. The Impreza, in need of a remodel, also made in the U.S. plant, is a strike out with no new upgrades. 
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The 2023 Subaru Forester and 2023 Subaru Crosstrek are manufactured at Subaru’s plant in Gunma, Japan, and are also strikes outs for the 2023 model year. Both are carry-over models with no improvements over the outgoing models.
The Subaru Crosstrek and Subaru Impreza have now seen two years with no changes. The Subaru Forester has one year unchanged from the previous year’s model. Forester and Impreza sales are dropping, while Crosstrek is now the number-one-selling model in the lineup.
Why did Subaru choose to have so many carry-over models?
Subaru blames it on global supply chain issues and microchip shortages. But other automakers found a way to bring out all-new models and improve their existing ones.
Subaru has always been conservative in its new model changes and has not affected sales until now. But it’s a new era with automakers retooling their entire lineups and switching to EVs. Subaru has the new all-electric 2023 Solterra compact SUV, which will help the Japanese automaker when it finally arrives. But will it be enough?
Here are the new models for U.S. customers. Click on the red link for more details on each newly-upgraded model.
2023 Subaru Outback
The Outback gets new upgrades with a redesigned front fascia and exterior cladding, the latest version of EyeSight safety technology, and a new wide-angle mono camera. Subaru also updated the Outback’s multimedia system with wireless Apple CarPlay and Android Auto. The 2023 Outback Onyx Edition is now available with the 2.5-liter naturally aspirated Boxer engine.
What is the price of the Outback?
The 2023 Outback now comes in nine trim levels for U.S. customers; the base trim is priced from $29,620, Premium ($31,920), new Onyx Edition with a 2.5 liter engine ($34,720), Limited ($36,520), Touring ($41,070), Outback Wilderness ($39,670), Onyx Edition XT ($39,820), Limited XT ($40,920), and Touring XT ($43,520). Pricing includes $1,225 destination and delivery fees.
2023 Subaru Ascent
The 2023 Ascent 3-Row family hauler, in the fifth year of its life cycle, receives a refresh with new features and upgrades for U.S. customers. Starting with the outside, the 2023 Ascent gets a new look with redesigned front and rear elements.
Ascent gets a new front fascia with a more prominent grille, new LED headlights, and a redesigned front bumper cover. Subaru of America says the new front bumper cover features new lower-edge air ducts to improve aerodynamic flow under the vehicle. At the back, Ascent gets updated Konoji (C-shaped) taillights.
New safety technology
Ascent gets the latest version of EyeSight driver assist technology with a Wide-Angle Mono Camera.
What is the price of the Ascent?
The Ascent base starts at $35,120, and Premium trims begin at $39,180. The Ascent Onyx Edition starts at $42,520, the upper Limited starts at $42,820, the new Ascent Onyx Edition Limited is priced at $47,520, and the top-trim Touring has a starting MSRP of $49,420. Pricing includes destination and delivery fees ($1,225.)
2023 Subaru Legacy
The Legacy midsize sedan gets new updates with a redesigned front fascia, the latest version of EyeSight safety technology, and a new wide-angle mono camera. Subaru also updated Legacy’s multimedia system with wireless Apple CarPlay and Android Auto. The refreshed 2023 Subaru receives a new front fascia, a more prominent grille, and redesigned LED headlights.
What is the price of the Legacy?
The 2023 midsize sedan starts at $25,415 for the base trim, Premium ($27,715), Limited ($32,465), Sport with new 2.4-liter turbo engine ($34,915), and Touring XT ($38,715). Destination and delivery fees are included in the pricing above ($1,020).
The 2023 Subaru Outback, 2023 Ascent, and 2023 Legacy should be home runs for new car shoppers. The 2023 Crosstrek, 2023 Forester, and 2023 Impreza are carry-over models. Customers may want to wait another year for upgrades on these models.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker’s models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru