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In 2023, 32% of the coffee consumed out of home was cold, the equivalent of 1 in every 3 cups. This segment is one of the fastest growing in the coffee industry, with a 15% consumption increase in the past four years. Younger generations, in particular, have embraced the trend of drinking their coffee cold, and the rise of specialty coffee shops and cafés offering a wide range of cold coffee options has contributed to making it accessible and appealing to consumers.
Tapping into this growing trend, Nescafé launches its new Nescafé Espresso Concentrate. Designed to capture the out of home cold coffee experience, this premium liquid coffee concentrate brings barista-style personalized iced coffees to consumers’ homes.
Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit, said “Young coffee consumers start drinking their coffee cold. With the Nescafé Espresso Concentrate we want to capture the growing out of home cold coffee trend and bring it in-home, with a quality premium cold coffee, in a convenient, simple, and customizable way.”
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