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Public places in Jakarta’s most strategic areas have recently been filled with a new phenomenon referred to as “Citayam Fashion Week”: underprivileged youths from Jakarta’s outskirts, in this case Citayam near Bogor, West Java, dress up in downtown public places and facilities with their peers.
The disparity between public spaces in their area and the ones in the city center drives them to flock to the latter. They gather in certain spots sporting clothing pieces and accessories that scream fashion statements to express themselves — hence the term derived from infamous fashion events held regularly in cosmopolitan cities such as New York, Paris and Milan.
Despite the seemingly splendid reference, the term is intended to be pejorative and condescending to disparage the youths’ low socioeconomic backdrop. This is due to the visuals these youths exhibit in their appearance, which may be regarded as plebeian and distasteful — in contrast to the common aesthetic standard upheld by privileged urban youths.
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