This is an edited, translated version of an article that originally appeared on August 5, 2022.
The Berlin-based online-marketing startup Alphin originally launched in 2017 — under the name Freachly — and intended to be a platform for local-influencer marketing. It’s since developed into an all-around solution for online marketing, offering automated social-media management, Instagram-advertising campaigns, and help improving Google or Yelp ratings.
Its unique selling point is that it’s aimed at local, brick-and-mortar businesses — especially ones in the hospitality and beauty industries such as restaurants, bars, and hair salons.
Mario Geiß, a cofounder and the co-CEO of Alphin, told Insider that the company has been able to help its customers increase sales by an average of roughly 15% to 20% over the first three months of working together.
Lockdowns and store closures have hurt the startup, Geiß added, but he said that it was still able to retain two-thirds of its revenue during the COVID-19 pandemic.
In August 2022, Alphin raised $6 million in a funding round that Scale Capital led, with further investment from Wille Finance, a Swiss family office, and HV Capital and Partech, who were already existing investors.
Geiß said the company will use the money to expand its product range to include customer-relations-management functions. For example, Alphin wants to integrate key booking and ordering platforms to generate more customer data. There are also plans for further expansion within Europe and a proof of concept in the US at the end of 2023.
Insider has a copy of the pitch deck that Alphin used to raise the $6 million funding round.
This post originally appeared on Business Insider Deutschland and has been translated from German.
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