UAW President Shawn Fain (above) is not done closing out the union’s historic round of contract bargaining with the Detroit Three, but he’s already gearing up for the ambitious task of organizing workers at Toyota.
Fain called out Toyota during a video talk Thursday billed as a summary of the union’s agreement with Stellantis, which follows the pattern set at Ford. (More on that below.)
The UAW has a long record of failure in efforts to organize factories in the Southern United States operated by Nissan, Toyota and other foreign automakers. It has not yet cracked the code to organize Tesla’s factories in California and Texas. Non-union plants and imports together account for more than half the vehicles sold in the United States.
That undermines the UAW’s long-term bargaining leverage – notwithstanding Fain’s extraordinary success in using the UAW’s control over General Motors, Ford and Stellantis SUV and truck factories to extract record-setting wage hikes from the companies.
Fain said Thursday the UAW wants to return in 2028 to bargain new contracts with the Detroit Three “a much stronger union, a much louder union and a much larger union.” That’s not just a goal, it’s an imperative.
Eventually, the UAW will have to take on Tesla and Elon Musk, who has gone the extra mile and beyond to fight the union’s organizing efforts. Near term, the UAW could have a better shot with Toyota and its older U.S. factories, such as the 38-year-old Georgetown, KY complex and its 9,500 full-time workers.
Toyota delivered stunning financial results for the July to September quarter, blowing past investor expectations with an operating profit equivalent to $9.5 billion. That helps Fain use the same argument he used in Detroit: Record profits mean record contracts.
It was only this week, after the UAW reached tentative deals with the Detroit automakers, that Toyota announced raises for U.S. workers that narrowed the gap with top UAW wage scales. Honda said it too is reviewing pay scales. Fain called these moves “the UAW bump.”
Toyota said unionization is up to workers. UAW officials say Toyota workers have been reaching out, eager to learn more about the fat pay increases the union won in Detroit.
The UAW has momentum – and for at least 14 more months a pro-union administration in Washington to support bargaining efforts. The test of whether the UAW can finally represent not just the Detroit Three, but the U.S. auto industry’s Big Five or Big Six could come soon.